Writers.  Measure the readability and persuasive power of your writing. Cure procrastinating. Jump start your first paragraph. Learn why rough drafting always fails. Cut your writing and organizing time in half. Persuade on paper as well as you do one to one. Find your own style, and turn it loose.

Managers. Learn to perform word surgery without scarring your subordinate's ego. Measure clarity with the Fog index and persuasiveness with the motor-to-weight ratio.

Team Writing.  Turn group writing from a mob scene into a productive partnership. Set standards for effective writing that meets, and beats, the deadlines.

The Author.  The author, Joe Floren, has successfully pursued twin careers for over three decades. One, as a top national writing consultant; two, as an acclaimed business writer. The corporate annual reports he writes have drawn praise from the Wall Street Journal, Institutional Investor, Inc. and other respected business periodicals.