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 Financial sales professionals are generally upbeat and goal oriented. Yet it's astonishing how many of these pros bombard their "public seminar" audiences with boring text visuals. This just proves how important enthusiasm is and how conditioned listeners are to watching a dump of words on the screen.
Nothing improves the enjoyment and success of a public seminar faster than converting text to images. An outstanding seminar presenter walks a fine line between giving out information and entertaining the group. Image visuals quickly add to the entertainment side of the equation. (See Visual Selling, p. 178, Seminar Selling.)
To succeed a presentation must first hold listener attention. If viewers are not "there" mentally, it's a tough sale. Images are the continuous, sustaining, stimulus that keeps viewers focused. If you capture viewer attention, presenters have an excellent chance to have their content heard and retained. With good images, seminar viewers can literally remember the entire presentation.
During their talk, seminar leaders are trying hard to establish a relationship with viewers. Images insure the presenter, not the screen, releases the news. This is vital if the speaker wishes to connect with listeners. (See Visual Selling, p. 4, The Most Important Visual.)
Image visuals determine at least half the success of seminar presentations. If you're shooting for a high conversion of listeners to clients, images are a must. No one knows more about converting text slides to images than Twain.
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