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Smoking and Impotency |
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An image is more powerful than the words: "Smoking causes sexual impotency." |
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Retired Workers Working |
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An image can emphasize an important number "... more than half of retirees found they must continue working." |
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Highly Leveraged |
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Images dramatize difficult technical terms, such as financial leverage. |
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Tough Vehicle |
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Images can imply what can't be said in words, such as "Our tough vehicle can drive anywhere." |
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Starving Child |
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Images can stir emotions much faster than words. |
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We build Buildings |
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An image can start "talking" even before the presenter starts speaking. |
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Social Security Funding |
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Images like pictograms can also convey numerical relationships quickly and memorably. |
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Minarcik's Qualifications in Words |
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Having sentence after sentence deliver the message is a bad strategy. |
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Minarcik's Qualifications Visually |
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Using images, the presenter gives the candidate's qualifications and the screen reinforces key elements. |
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Power and Control |
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A striking image can dramatically drive home a message, in this case, the sprinter in red high heels with the message "Power is nothing without control." |
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